TOVA Is A Disruptive Mass-Premium Beverage Brand Championing Wellness and Innovation
FinTech BizNews Service
Mumbai, May 28, 2025: In a strategic move poised to revolutionise the wellness beverage market, prominent industrialists and philanthropists Yohan and Michelle Poonawalla have announced their investment in TOVA, an innovative mass-premium beverage brand that specialises in immunity-boosting, herb-infused packaged water. Known for their discerning approach to lifestyle, wellness, and innovation, the Poonawalla Group’s backing marks a significant milestone for TOVA as the brand continues to scale its presence across India. The investment underscores Poonawalla Group’s commitment to support purpose-driven businesses that align with their vision of modern wellness and consumer health.
Founded in 2022 under Ayushkalki Wellness by Lakshmi Srinivasan and PS Srinivasan, TOVA brings the ancient wisdom of Ayurveda into a modern, accessible format aimed at enhancing everyday wellness. TOVA’s range of herb-infused waters captures the goodness of traditional Ayurvedic ingredients in soothing and refreshing flavour profiles, backed by exclusive research and development efforts with leading food technology institutes in India. TOVA aims to empower individuals to proactively improve their immunity and overall well-being through natural and convenient solutions. With a focus on the “mass-premium” segment in the market, the brand is already gaining recognition for making wellness more inclusive and accessible.
Yohan and Michelle Poonawalla’s latest investment underscores the Poonawalla Group’s leadership across diverse sectors such as engineering, real estate, finance, new-age technology and renewable green energy innovation. The Poonawalla Group continues to strategically back ventures that are poised to make a meaningful impact and giving a boost to promising new age businesses.
“Investing in TOVA is an extension of our belief in promoting a healthier future,” said Yohan Poonawalla, Chairman of the Poonawalla Group. “We are excited to support ventures that combine traditional wisdom with modern innovation. TOVA’s vision of bottling the benefits of Ayurveda in a convenient and appealing form is perfectly aligned with today’s wellness- conscious consumer, and we look forward to mentoring and supporting their journey towards becoming a household name.”
Michelle Poonawalla, Director of the Poonawalla Group, further added, “We see immense potential in TOVA’s unique approach to health and wellness. Their focus on research, quality, and innovation resonates with our values. This partnership not only aligns with our broader commitment to sustainability and wellness but also provides an opportunity to impact lives positively on a mass scale.”
“We are deeply honoured to have the support of the Poonawalla Group," said Lakshmi and PS Srinivasan, Co-founders of TOVA. "Their belief in our vision and commitment to nurturing innovation will play a critical role in accelerating TOVA’s growth. This partnership empowers us to strengthen our R&D, expand our distribution, and deepen our impact on promoting everyday wellness.”
The Poonawalla Group’s strategic investment in TOVA marks another significant step in their journey to foster a new generation of Indian entrepreneurs who are redefining sectors with innovation and purpose. Looking ahead, Yohan and Michelle Poonawalla remain focused on identifying and supporting promising ventures that not only drive economic growth but also contribute meaningfully to society.
