CII-Deloitte Report Sets New Mandate for India Inc. at CII Marketing Summit
FinTech BizNews Service
Mumbai, July 9, 2025: Against the backdrop of rapidly evolving consumer expectations and digital transformation, the Confederation of Indian Industry (CII), in collaboration with Deloitte as Strategy Partner, unveiled its much-anticipated report titled “Reimagining Marketing for 2025 and Beyond” at the 7th Edition of the CII Marketing Conference held in Mumbai.
Themed “Connected | Conscious | Creative”, the 2025 edition brought together over 150 leading marketers, brand builders, business leaders, and innovators from across India. The conference explored how empathy, technology, and purpose are reshaping the marketing playbook—transforming it from a cost centre into a powerful engine for sustainable growth.
Report Highlights:
The CII-Deloitte report emphasizes that marketing in 2025 and beyond must be:
• Empathy-led: Building authentic, emotionally resonant relationships with consumers.
• Tech-enabled: Leveraging Gen AI and MarTech to deliver hyper-personalized experiences at scale.
• Purpose-driven: Embedding social and cultural meaning into brand strategies for deeper relevance and trust.
• KPI-focused: Moving beyond vanity metrics to real-time indicators like engagement, customer lifetime value, and ROI of content.
• Content-centric: Using platform-native, snackable content to win in an attention-fragmented world.
Insights from Industry Leaders:
Mr. B Thiagarajan, Chairman, CII Western Region Marketing Conference & Managing Director, Blue Star Ltd., opened the event with a strong message:
“It’s encouraging to see marketing finally taking center stage in business strategy. Sharper marketing, smarter spending, and stronger storytelling are now key to unlocking the next level of growth.”
Retail visionary Mr. B S Nagesh, Non-Executive Chairman, Shoppers Stop Ltd & Founder, TRRAIN, added a human dimension to the conversation:
“Retail today is about life share, not just product share. Brands that win are those that stay human, stay curious, and stay connected.”
Hospitality entrepreneur Mr. Vithal V. Kamat, Executive Chairman & MD, Kamat Hotels Group, touched on the emotional impact of everyday brand moments:
“When a child brings guests back to your restaurant because of one small thoughtful gesture, you haven’t just built a customer—you’ve built a brand ambassador. That’s the power of connection.”
Mr. Vinay Prabhakar, Deloitte South Asia Sales & Alliance Leader, underscored the strategic imperative for marketing reinvention:
“Customers today don’t just want transactions—they want trust. Marketing must now lead with purpose, personalize at scale, and treat content as a strategic asset.”
Conference Takeaways:
The day-long event featured high-impact sessions including:
• Panel Discussions on humanized branding and MarTech enablement
• Fireside Chats with leading marketers on emotional storytelling
• Expert Masterclasses on ROI-focused marketing and content strategies
The CII Summit energized the marketing ecosystem with actionable insights and bold ideas—signaling a pivotal shift where marketing is no longer just communication, but a core business driver shaped by soul, strategy, and storytelling.
