OTTs' Brand-Safe Environment For Advertisers
FinTech BizNews Service
Mumbai, October 3, 2025: The first episode of "The Collective" podcast is now live on JioStar, a platform where industry leaders share insights, spark ideas, and discuss trends shaping media & entertainment.
Hear from Jahid Ahmed (HDFC Bank), Sachin Vashishtha (Paisabazaar), Varun Mundra (Motilal Oswal), Sajit Gopal (Domino’s), Jiteen Aggarwal (Hettich India), moderated by Jai Lala (Zenith), as they explore:
- Growth of CTV and premium audience reach
- OTTs' brand-safe environment for advertisers
- Tapping into decision-makers through co-viewing
- Insights from JioHotstar CTV Playbook driving brand value
Varun Mundra, Head- Group Media & Innovations, Motilal Oswal, states: "Grateful to be part of the first episode of Jiostar’s The Collective Podcast alongside some of India’s leading marketers. We discussed how Connected TV is reshaping the way brands engage with premium audiences — and I walked away with valuable perspectives from the leaders on this panel."
Varun, who has been driving Media Strategy and BFSI Brand Building @ Motilal Oswal group, further shared one thought: *“Money is taboo, but the conversation is family. CTV creates the larger premise for that dialogue.”
JioStar Entertainment Ads, Broadcast Media Production and Distribution, provides notable insights and tips to help build and scale brands on JioStar.
https://www.linkedin.com/showcase/hotstar-marketing-platform
hashtag#TheCollective hashtag#CTV hashtag#OTTAdvertising hashtag#JioStarEntertainmentAds hashtag#WatchNow
Kevin Vaz | Mahesh Shetty | Shubhra Saraf Sethi | Anuradha Mathu Agrawal | Srijith Jagdish | Aashish Gupta | Ekta Shah | Shruti Tyagi | Priyanka Tewari | Stuti Srivastav
