Customers Booked Flights & Hotels To 350+ Int'l Destinations

Amazon Pay Later usage stood at 2.4x vs last year, with EMI share doubling as it expanded credit to Rs1,00,000

Manish Tiwari,Vice President, Category Management, Amazon India

FinTech BizNews Service   

Mumbai, November 13, 2023:  With over 38,000 sellers achieving their highest-ever single day sales and more than 15 lakhs new customers shopping for the first time for their favourite products and brands, it was the best-ever festive season for Amazon India and its partners. The Amazon Great Indian Festival 2023 started from October 8th, with 24 hours of Prime early access, giving customers access to more than 5,000 new launches from top brands at with attractive offers. 

Travel with Amazon Pay

India loves to travel:

• 140% YoY increase in flight purchases (by value) compared to last year
• Customers, for the first time, booked flights and hotels to 350+ international destinations

Pay, Scan, Save with Amazon Pay

• Exciting bank discounts and cashback rewards during the month long Great Indian Festival 2023 helped customers save more than INR 600 crores. Shopping was made more affordable for customers with offers from 6 Banks including SBI Banks, ICICI Bank and more; with the offers being accessible to 65% of India's credit card base and 36% of India's debit card base
• Exciting bank discounts and unique rewards during the month long Great Indian Festival 2023, helped customers save over INR 600 crores

• Amazon Pay Later usage was 2.4x vs last year, with EMI share doubling as we expanded credit to INR 1 lakh
• 1 out of 4 purchases were made on EMI; 3 out of 4 products were sold on No Cost EMIs
• 3 in 4 Prime members opted for Amazon Pay ICICI Bank co-branded credit card to avail exciting cashback offers
• Usage for Amazon Pay ICICI Bank co-branded credit card grew 25% while Amazon Pay UPI users grew 2x when compared with 2022

19,000+ pin-codes

Amazon India delivered at least one box of happiness to more than 19,000+ pin-codes pan India with 80% of new customer coming from Tier 2 and below towns. Almost half of all orders from Prime members were delivered within 48 hours of making a transaction.

“We witnessed a record of more than 110 crores visits with 15 lakh+ new customers shopping on Amazon India for the first time. 80% of our customers who shopped came from tier 2-3 cities reiterating our strong capabilities of delivering across all serviceable pin codes in India. We also saw the highest ever Prime sign ups in a single day this season along with the highest seller participation along with 5,000 new launches from top brands” said Manish Tiwary, Country Manager, India Consumer Business, Amazon.

It’s a Seller-bration
 Small and medium businesses, startups, artisans, women entrepreneurs offered a wide range selection of products with 6,500 sellers seeing 5X spike vis-à-vis 2022. Amazon saw the highest-ever number of sellers receive a sale; over 38,000 sellers achieved their highest-ever single-day sales. Over 750 sellers made sales worth crores and 31,000 sellers worth lakhs this festive season. Amazon India also saw more than 30% increase in the number of SMBs participating this festive season as compared to last year. Over 65% of the sellers receiving a sale hailed from tier 2, 3 cities and beyond.

Prime members

More than 65% of Prime members who shopped during the festive season were from tier 2 & 3 cities/towns (vs 50% last year)

• Prime members loved shopping for Beauty, Apparel and home products this festive season 

India Shops Across Categories

• Amazon sold 2.5x more smartphones as compared to last year driven by affordability options such as No Cost EMI and Exchange offers. Amongst all smartphones sold, 60% were 5G ready and 70% of all smartphones orders came from Tier 2 and below towns
• AGI Festival achieved an all-time high in sales for large-screen TVs (55 inches & above) recording over 50% higher sales than 2022
• For Consumer Electronics and Personal computing, 3 out of 5 orders came from tier 2 and 3 cities
• Amazon Fashion witnessed a 3x spike vs 2022 spearheaded by the interest of customers in products like sarees, men’s denims, casual wear, premium shoes and sports shoes
• The new trending beauty devices category saw a 70% spike while in the beauty category, the dermat-led brands and beauty giftsets witnessed up to 3x and 4x spike vs. last year respectively
• More than 60% of new shoppers buying fashion and beauty products came from Tier 2 and below cities
• Amazon Fresh category saw more than 50% YoY growth with a 3x jump in customers shopping for the first time on Amazon Fresh
• Customers drove more than 50% YoY growth in snacks, biscuits, dry fruits and beverages
• Customers loved the choices curated for festive season and purchased 25% more of Daily Essential, more than 50% of Dry Fruit & Nuts along with Herbs & Spices vs last year
• Customers purchased an Amazon Device including Echo smart speaker, Fire TV device and a Kindle e-reader every 10 seconds during the Amazon Great Indian Festival 2023
• Festival saw a 2x spike in air fryers, 2x in water purifiers, 1.6x in outdoor sports products, 1.5x in home workout equipment and a 1.3x in healthier cooking options like triply stainless steel and cast-iron cookware

Premium Products See Spike in Demand

• 1 out of 4 purchases were made on EMI; 3 out of 4 products were sold on No Cost EMIs
• We witnessed the highest ever demand observed for categories like jewelry, premium Smart watches where new launches grew at almost 5x
• Growth of premium appliances including ACs, Washing Machines, and Refrigerators among others was 2.5x with over 45% of the customers preferring to upgrade to premium appliances
• AC led the growth for the appliances category with 2x growth vs rest of the appliances
• Over 70% of customers made use of affordability options such as INR 99 per day offer to upgrade their home to leading brands Samsung, LG, Daikin, Haier etc.
• More customers preferred premium TV streaming experience with 15% more customers buying Fire TV Stick 4K this year in comparison to 2022
• Amazon saw a spike of 500x demand for the Sony PlayStation 5 and 2x purchases across Accessories & Games vs. AGIF 22

B2B Customers Prefer Buying With Amazon Business

• Amazon Business witnessed the highest single day customer sign ups this year opening day with 1.4x increase vs 2022
• 3.7x increase in Amazon business app downloads vs 2022
• Amazon Business witnessed 1.6x spike (vs 2022) in B2B sellers becoming lakhpatis

Amazon Live help make an informed purchase decision
 Amazon Live had 1000+ hours of live streaming powered by 300+ influencers to help customers make an informed purchase decision. With 18+ hours of non-stop live streaming every day, Amazon witnessed an unprecedented engagement from viewers, surging viewership to an all-time high!