The company is led by Executive Chairperson Sonia Asher and Managing Director Rahul Anand, whose professional backgrounds span banking, payments, and information technology.
FinTech BizNews Service
Mumbai, 17 May 2026: Paramotor Digital Technology Limited has confidentially filed its draft red herring prospectus (DRHP) with the Securities and Exchange Board of India (Sebi) under the pre-filing route, according to a public notice issued by the company, marking a significant step toward a potential initial public offering (IPO).
Founded in 2016, Paramotor Digital Technology operates a diversified fintech and enterprise technology ecosystem serving both consumers and businesses across India. Its business spans consumer spend management, rewards and loyalty solutions, digital gifting, and enterprise technology services.
The company is led by Executive Chairperson Sonia Asher and Managing Director Rahul Anand, whose professional backgrounds span banking, payments, and information technology.
Its portfolio includes SpendPro, a prepaid card-based spend management platform; RewardOn, an enterprise rewards and loyalty management solution; yayyy.shop, a direct-to-consumer digital gifting marketplace; and DevStack, its enterprise technology and software development services vertical.
Paramotor’s asset-light, technology-driven operating model is seen by market observers as well-positioned to benefit from rising digital adoption in consumer spending, enterprise engagement, and business process digitisation.
Its yayyy.shop platform offers consumers access to prepaid cards and branded gift cards across multiple categories, strengthening its presence in the direct-to-consumer digital commerce segment.
RewardOn enables enterprises to design, manage, and distribute digital rewards programs, allowing businesses to customise employee engagement, customer loyalty, and channel incentive initiatives through a flexible and scalable platform.
Meanwhile, DevStack focuses on accelerating the development of business-critical software applications and enterprise platforms, supporting organisations in building customised, scalable digital solutions.
Industry participants believe Paramotor’s diversified digital ecosystem spanning consumer spending, rewards, gifting, and enterprise technology solutions could position it as an emerging contender in India’s public markets, particularly amid increasing investor appetite for scalable, technology-led businesses.
