The company offers a comprehensive portfolio of consumer-electronics and home appliances products across multiple price points and categories, catering to a broad customer base.
FinTech BizNews Service
Mumbai, April 6, 2026: Sathya Agencies Limited, Tamil Nadu and South India’s largest consumer durables and electronics focused retail player in terms of number of stores as at March 15, 2026 (source CRISIL report) has filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) to raise up to Rs6,000 million through an Initial Public Offering (IPO).
The offer includes a fresh issue of up to Rs3,000 mn and an offer for sale of up to Rs3,000 million by the promoter selling shareholders Johnson Asaria, J John Sathya, and Charles Packiaraj.
The company proposes to utilize the Net Proceeds from the Fresh Issue towards payment of partial purchase consideration for the acquisition of wholly owned Subsidiary, Unilet Appliances Private Limited Rs350 million; repayment or prepayment, in full or part, of certain outstanding borrowings availed by the Company Rs1,750 million and rest to be utilised for general corporate purposes.
The company offers a comprehensive portfolio of consumer-electronics and home appliances products across multiple price points and categories, catering to a broad customer base. As at January 31, 2026, Sathya Agencies Limited’s product range includes (i) large appliances such as air-conditioners, televisions, refrigerators and washing machines, (ii) mobiles, IT products, and accessories, (iii) small and kitchen appliances such as water heaters, mixer, grinder, gas stoves, fans, and consumer-electronics accessories.
The company has commercial relationships with established electronics and appliance brands such as LG, Blue Star, Daikin, Whirlpool, Haier, Sony, Havells, Panasonic and O General, and, as at January 31, 2026, work with over 150 domestic and international original equipment manufacturers (“OEMs”) and authorized distributers.
As at January 31, 2026, the company and its subsidiaries operates 392 consumer electronics retail stores offering a wide range of consumer electronics products, and 35 mobile retail stores primarily engaged in the sale of mobile phones and related accessories, across four states namely Tamil Nadu, Andhra Pradesh, Kerala, Karnataka, and one union territory of Puducherry. As at January 31, 2026, the company’s and its subsidiaries’ aggregate retail footprint across its store network was approximately 1.90 million sq. ft.
Anand Rathi Advisors Limited and Motilal Oswal Investment Advisors Limited are the Book Running Lead Managers to the Offer.
