The company is the largest mobile phone retail chain in West India and the 4th largest in India, amongst its peers.
FinTech BizNews Service
Mumbai, 29 December 2025: SS Retail Limited has filed its Draft Red Herring Prospectus (DRHP) with market regulator Securities and Exchange Board of India (SEBI).
The company is a multi-brand retail chain focused on tier II cities, offering mobile phones, accessories under the audio category, and electronic items such as televisions, laptops, and tablets. As per the Knowledge Company Report (earlier known as Technopak Advisors), the company is the largest mobile phone retail chain in West India and the 4th largest in India, amongst its peers.
The company plans to raise fund through an Initial Public Offering. The total issue size of Rs5000 million (500 crore) comprises of Fresh Issue aggregating up to Rs3,000 million (300 crore) and an Offer-For-Sale aggregating up to Rs2,000 million (200 crore)
The Company intends to utilise the Net Proceeds for the following key objectives: Funding capital expenditure for Fit Outs towards setting up of new stores in Fiscal 2027 and Fiscal 2028; (₹124.53 million), Part funding of the incremental working capital requirements of The Company; (₹2,389.12 million) & rest for general corporate purposes.
Over the years, the company has scaled operations and increased store count from 181 stores across 89 cities as of March 31, 2023 to 347 stores across 149 cities as of March 31, 2025 at a CAGR of 38.46%, positioning them as one of the fastest growing mobile retail chains, as per the Knowledge Company Report
As of June 30, 2025, the company also operate 4 ‘smartphone cafe’s’ which are exclusive brand outlets (EBOs) in Maharashtra, 2 of which are located in Kolhapur and 2 in Pune, for retailing mobile phones of a reputed brand.
The company’s multi-brand retail chains operations are in 4 states i.e., Maharashtra, Karnataka, Madhya Pradesh and Goa. As of June 30, 2025, 376 stores are operational and intend to utilise ₹ 124.53 million from the Net Proceeds to open 57 stores in Fiscal 2027 and 58 stores in Fiscal 2028
Anand Rathi Advisors Limited, and Emkay Global Financial Services Limited are the Book Running Lead Manager for the Offer.
