83.13% of the total allocation was allotted to 11 domestic mutual funds.

FinTech BizNews Service
Mumbai, 15 September, 2026: SS Retail Limited has allotted 34,52,829 equity shares to anchor investors and raised approximately Rs146.40 crore ahead of its proposed IPO, at the anchor allocation price of Rs424 per equity share, with a face value of Rs10 per share. Of the total allocation, 28,70,321 equity shares, representing 83.13% of the total anchor allocation, were allotted to 11 domestic mutual funds, which applied through a total of 19 schemes.
Of the total anchor allocation, Magnum Equity Ex – Top 100 Long Short Fund emerged as the largest investor, receiving 4,12,736 equity shares (11.95% of the Anchor Investor Portion) worth Rs17.50 crore. ICICI Prudential Active Momentum Fund and Kotak Mahindra Trustee Co. Ltd. A/C Kotak Consumption Fund were the other two largest anchor investors, receiving 3,53,780 equity shares worth approximately Rs15 crore and 2,12,275 equity shares worth approximately Rs9 crore, respectively.
Other domestic mutual funds which participated in the anchor allocation are, Kotak Mahindra Trustee Co. Ltd A/C Kotak Services Fund, Axis Mutual Fundtrustee Ltd A/C Axis Mutual Fund A/C Axis Services Opportunities Fund, Whiteoak Capital ELSS Tax Saver Fund, Whiteoak Capital Multi Cap Fund, Whiteoak Capital Consumption Opportunities Fund, Whiteoak Capital Equity Savings Fund, Whiteoak Capital Balanced Hybrid Fund, Whiteoak Capital Aggressive Hybrid Fund, Whiteoak Capital Balanced Advantage Fund, Motilal Oswal Consumption Fund, Bandhan Midcap Fund, Mirae Asset Great Consumer Fund, Tata India Consumer Fund, Invesco India ELSS Tax Saver Fund, Invesco India Consumption Fund, And Aditya Birla Sun Life Mutual Fund – Aditya Birla Sun Life Special Opportunities Fund.
The anchor book witnessed participation from several institutional investors, marking an important milestone ahead of the company’s public issue. The IPO is scheduled to open for subscription on September 16, 2026, and close on September 18, 2026.
SS Retail is a multi-brand retail chain for mobile phones, accessories and electronics, with operations across five states, primarily focusing on Tier II, Tier III and beyond cities.
Anand Rathi Advisors Limited and Emkay Global Financial Services Limited are the Book Running Lead Managers to the issue, while KFin Technologies Limited is the Registrar to the Offer.