This first of its kind product provides insurance cover for fans against any sort of personal injuries while watching the match - whether in the stadium or from the comforts of their homes
FinTech BizNews Service
Mumbai, November 13, 2023: In an industry-defining move, ACKO www.acko.com brings the excitement of cricket into the insurance world with its innovative 100 Over Insurance that covers all personal injuries suffered during the match. This will ensure that cricket fans can focus on the thrill of the game with complete peace of mind.
Elevated Cricket Experience
ACKO's new insurance is designed to let cricket enthusiasts enjoy every moment of the game, as they cheer for India, with the assurance of comprehensive protection. This first of its kind product provides insurance cover for fans against any sort of personal injuries while watching the match - whether in the stadium or from the comforts of their homes. From accidental slips at home to getting hurt while celebrating a wicket or a six with friends at your favourite hangout spot, ACKO’s 100 over insurance will keep you covered.
The policy can be purchased through their dedicated site. Priced at just INR 100, fans get to enjoy 100 overs of cricket with a safety net, ensuring it's within reach for every cricket fan.
Simplified Claims, Amplified Trust
If at all, life throws a googly, ACKO's simple claims process will ensure customers get back to cheering for their team in no time.
“With the 100 Over Insurance product, we are not just protecting our customers; we are joining in with them to cheer for every run and wicket that the men in blue score and take. This policy is a ticket for fans to enjoy cricket with peace of mind. It highlights our love for the game and our commitment to our customers' happiness and protection," said Ashish Mishra, EVP Marketing at ACKO.
With this launch, ACKO reaffirms its commitment to delivering products that resonate with consumers' lifestyles and interests. Founded in 2016 by Varun Dua and Ruchi Deepak, ACKO’s entire process is designed to provide a better customer experience and to eliminate the pain points associated with the traditional model, with processes that require zero paperwork, from purchase and claims to renewals. ACKO has pioneered the direct-to-customer auto insurance space in the country. It also has one of the largest market shares in embedded insurance products like mobility and gadget insurance in partnership with 35+ leading players in the internet ecosystem such as Ola, Oyo, redBus, Zomato, HDB Financial Services and Urban Company. Within a year of its launch, ACKO’s Group Health Insurance product on-boarded 70+ new age, people-first companies including Virtusa, Swiggy, Razorpay, CRED, Akzo Nobel, Xiaomi and Go-MMT and insured nearly 2.8+ lac lives. In a span of 3 years of operations, the company has distributed insurance policies to over 70+ Mn unique customers and issued 1 Bn+ insurance policies.
