SBI General Insurance's Focus Will Be On 4 Key Areas


The insurer is focused on growing faster than the market leveraging its brand, distribution reach, and basket of well-priced products supported by a robust claims settlement process.


Naveen Chandra Jha, MD & CEO, SBI General Insurance

FinTech BizNews Service

Mumbai, 31 December, 2024:  As we approach the new year, Naveen Chandra Jha, MD & CEO, SBI General Insurance, shares interesting year-end comments on the company's strategy: 

"This year marked a significant leap forward for India’s insurance industry, driven by regulatory reforms, technological advancements, and a growing awareness of risk management. We are focused on growing faster than the market leveraging our brand, distribution reach, and basket of well-priced products supported by a robust claims settlement process. The Insurance Regulatory and Development Authority of India (IRDAI) has been at the forefront of this transformation, introducing forward-looking reforms to simplify customer journeys, encourage digital innovation, and enhance distribution frameworks.

At SBI General Insurance we have a deep commitment to the vision of “Insurance for all” and thus contributing towards the goal of making India a developed nation by 2047.

Outlook for 2025: Forging New Frontiers

We are approaching the next year with a lot of confidence and optimism. We have the building blocks in place with a deep distribution system, a trusted brand, a motivated team, and a strong portfolio of products backed by efficient claims processing. Our goal remains to be a customer-focused organization and strengthen our market position to establish ourselves as one of the key players in the industry.

Our focus will be on key areas:

  1. Provide a superior customer experience at the time of policy issuance and claims settlement.
  2. Strengthening our distribution networks viz. Agency, OEM, Banca, Corporate, Agriculture, etc. to expand our reach into underserved and underpenetrated areas.
  3. To improve productivity by leveraging people, processes and technology.
  4. Providing a bouquet of products with affordable pricing to meet the evolving needs of both, individuals and businesses.
  5. To follow regulatory guidance in letter and spirit.

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