This product is to Make Dream Weddings a Reality for Indian Families; It is part of the broader Shubh Solutions suite, which also includes Shubh Fortune for diverse life goals, reinforcing Tata AIA’s commitment to blending financial stability with cultural aspirations.
FinTech BizNews Service
Mumbai, 17 January 2025: Weddings in India are more than just ceremonies—they are
grand celebrations of culture, love, and sharing happiness, marking one of the most
significant milestones in a family’s life. At the same time, weddings have become a matter of
social status, leading to the emergence of themes and destinations spreading over days and
even weeks. As a result, ensuring adequate funds for the occasion requires meticulous
financial planning, not just over a few months but over many years.
Historically, Indians have relied on gold, fixed deposits, and other community saving
methods to prepare for wedding expenses. Investments in real estate and traditional savings
schemes have also been common, offering stability and long-term value. However, these
options often lack flexibility or the ability to grow wealth significantly over time.
Here is why life insurance solutions can provide a disciplined approach to goal-based
savings. They combine wealth creation with financial security, ensuring the child’s wedding
aspirations are fulfilled even in unforeseen circumstances.
A report by investment banking and capital market firm Jefferies highlights that India hosted
over 80 lakh weddings in 2024, making the Indian wedding system the second largest
globally, with an estimated spend of INR 10.7 lakh crore. On average, Indian weddings cost
around INR 12.5 lakh—twice as much as the expenditure on education from preschool to
graduation. Luxury weddings dominate the market, with expenses often rising above INR 1
crore.
Recognising the significance of weddings and their monetary impact on consumers, Tata
AIA Life Insurance (Tata AIA), one of India’s leading life insurers, has introduced ‘Shubh
Muhurat,’ an innovative life insurance solution. It features capital guarantee with equity
exposure, certainty of benefits to the desired beneficiary, life cover, immediate death benefit,
and more to help parents save for their child’s dream wedding and ensure the occasion
becomes memorable for a lifetime.
Commenting on the launch, Venky Iyer, Managing Director & Chief Executive Officer,
Tata AIA, said: “At Tata AIA Life, we endeavour to understand and address the unique
needs of our consumers based on their life stages. Further, we understand the significance
of weddings for parents. A marriage is not only a celebration of love and togetherness but
also a testament to familial emotion and aspirations. Shubh Muhurat is intended to help
families plan well in advance.”
“Also, we wanted to provide a solution that in the unforeseen event of the loss of life of the
parent, the goal is protected. With Shubh Muhurat, we aim to help families confidently plan
these joyous moments and ensure that they are taiyaar (prepared) to celebrate one of the
most important milestones in their life.”
This solution is best suited for parents aged between 31 and 50 years, having children in the
age group of 1 to 20 years. Investing in this solution early can give the parent long enough to
accumulate the desired corpus for the child’s grand wedding.
Tailored Benefits of Shubh Muhurat
Shubh Muhurat is designed to make wedding planning a joyous, stress-free experience
with the following unique benefits:
Planning for the various wedding-related expenses: A wedding involves
significant expenses spread across multiple stages—from booking venues,
hosting ceremonies, expenditures on food and drinks, buying jewellery and
wedding outfits, arranging accommodation for the guests, etc. Shubh
Muhurta’s planned payouts ensure funds are available precisely when needed,
allowing parents to focus on celebrating rather than arranging for money at the last
minute.
Capital Guarantee with Equity Exposure: The assurance that the premium paid
will be protected provides parents financial security and peace of mind. Even if
markets fluctuate, the guaranteed lump sum ensures that wedding plans remain on
track, unaffected by market uncertainties.
Long-Term Wealth Growth: Weddings often come with grand aspirations. Shubh
Muhurat helps build a substantial corpus over time through market-linked
investments. This ensures that the financial resources are adequate to meet even
extravagant wedding dreams, such as destination venues or high-end arrangements,
without compromising other life goals.
Exclusive Protection under MWPA: By safeguarding the policy proceeds under the
Married Women’s Property Act (MWPA), Shubh Muhurat ensures that the funds
intended for the child’s marriage are legally protected and will only be available to the
nominee regardless of external financial claims.
Benefit Protection Rider: This rider provides unparalleled security:
• Immediate Death Benefit: In the unfortunate event of the insured’s demise,
the family receives financial assistance to continue their life’s aspirations
without disruption.
• Premium Waiver: Future premiums are waived, ensuring policy continuity
without financial strain on the family.
• Maturity Benefit for Nominees: Even in the insured’s absence, the intended
maturity benefit is paid, ensuring the child’s marriage goals are fulfilled.
Shubh Muhurat is* part of the broader Shubh Solutions suite being introduced by Tata
AIA, offering tailor-made life insurance products for every stage of life—from wealth creation
in the early years to funding for child’s education to marriage, fulfilling aspirations and legacy
planning during the golden years. It aligns beautifully with Tata AIA’s brand promise of
empowering its consumers to be ‘Har Waqt Ke Liye Taiyaar.’
Recognising that every family’s aspirations are diverse and may be different from child’s
wedding at a particular time, Tata AIA is simultaneously introducing the second offering in
this series - Shubh Fortune*.
Shubh Fortune is a comprehensive financial solution created to address diverse life
milestones. Whether it is wealth creation in the early part of your career, planning for child’s
education or fulfilling aspirations like buying a house, Shubh Fortune is designed to help
individuals seamlessly navigate life’s major events.
Empowering Indian Families to Celebrate Without Compromise
With these innovative offerings, Tata AIA Life reinforces its dedication to helping Indian
families plan and celebrate life’s most meaningful milestones. It reflects Tata AIA’s mission to
create solutions that blend financial stability with cultural values, enabling families to cherish
life’s special moments without financial strain.
* The solution is a combination of Tata AIA Life Insurance Fortune Guarantee Secure
(UIN:110N206V02), an Individual, Non-Linked, Non-Participating, Life Insurance Savings
Plan, and Tata AIA Life Insurance Smart Fortune Plus (UIN:110L177V01), a Unit-Linked,
Individual Life Insurance Savings Plan.
