Encouraging Response Witnessed with INR. 250 Million ANP in the First 90 Days
FinTech BizNews Service
Mumbai, 15 October, 2024: Tata Digital, in association with Tata AIA Life Insurance, has introduced
a comprehensive range of life insurance products on its platform, Tata Neu. This strategic move
reinforces Tata Neu's position as a one-stop-shop for customers; financial needs.
To enhance the customer experience, the insurance buying process has been streamlined to just
three clicks. Backed by customer data and insights, pre-approved offers are instantly presented,
eliminating the need for elaborate documentation. Policy documents are then issued seamlessly and
sent via email within seconds, providing a quick and seamless purchase journey. Consistent with
Tata Neu’s reward proposition, customers can also earn NeuCoins, which can be redeemed across
the Tata ecosystem, with additional benefits for Tata Neu HDFC Credit Card holders.
Leveraging Tata Neu's digital capabilities, users can now seamlessly access a wide range of Tata AIA’s
life insurance solutions tailored to their specific requirements. These include:
Term life insurance solutions such as Maha Raksha Supreme Select with pre-approved sum
assured of up to INR 2 crore, can now be purchased in a few clicks
Wealth creation plans wherein customers can choose from over 10 Tata AIA equity funds.
Notably, these funds have consistently outperformed their benchmark. Customers can do
multiple fund switches without incurring any charges
Other products to be offered soon include Fortune Guarantee Pension, which provides
guaranteed income for life after retirement
Amreesh Kher, Chief Business Officer, Insurance, Tata Digital, expressing his enthusiasm for the
collaboration, said: "Our partnership with Tata AIA Life Insurance marks a significant milestone for
financial services on Tata Neu. The incredible response that we have seen in the first few days is a
testament to the demand for accessible, affordable, and top-tier life insurance solutions. We're
empowering our customers to protect their assets and build wealth in a convenient and secure
manner. Tata Neu's user-friendly platform and digital capabilities provide the perfect channel to
reach a wide range of customers and offer them tailored solutions that meet their specific needs."
Jeelani Basha, President and Chief Distribution Officer, Alternate & Emerging Channels, Tata AIA
added ";We are delighted to have our consumer centric solutions available on Tata Neu. This will
enable us to make life insurance easily accessible to today’s digital native consumers through their
preferred shopping platform, Tata Neu. We are committed to offering new age financial protection
and wealth accumulation opportunities to Tata Neu’s consumers, thereby empowering them to live
fikar-free."
Tata Neu has become a preferred e-commerce app for millions of consumers, offering products
across grocery, consumer durables, electronics, travel, hospitality etc. With the addition of life
insurance solutions, Tata Neu further strengthens its position as a comprehensive financial services
platform.
Tata AIA Life Insurance is a leading life insurance company in India, offering a diverse range of
solutions including term cover, savings plans, investment plans, and retirement solutions.
