Bajaj Finserv AMC Launches ‘Pay with MF’
FinTech BizNews Service
Mumbai, October 14, 2025: Imagine paying for your coffee, groceries, or cab rides- from your mutual fund investments. Bajaj Finserv AMC has made this a reality with its latest innovation, ‘Pay with Mutual Fund’, a unique feature that seamlessly integrates investing with everyday digital payments.
Staying true to its innovation-first approach, Bajaj Finserv AMC has introduced this new feature that allows investors to use their mutual fund investments to make UPI payments, blending the world of investing and spending like never before.
With ‘Pay with Mutual Fund’, investors can now enjoy the best of both worlds — their money earns better returns in liquid funds, compared to a traditional savings account*, and is instantly accessible for daily expenses.
The redemption limit is in line with the Insta Redemption facility, which allows investors to redeem up to Rs50,000 or 90% of their investment—whichever is lower—instantly.
Bajaj Finserv AMC is introducing this innovation in collaboration with Curie Money, a leading fintech platform that facilitates a seamless transaction process, directly from the investor’s mutual fund account to their UPI account. By simply scanning a QR code and approving the payment, the redemption request is automatically triggered in the background. This ensures that investors can continue using UPI for their everyday transactions without any disruption. The feature seamlessly combines convenience, automation, and transparency, making the entire process effortless for investor
With this launch, Bajaj Finserv AMC is redefining how investors interact with their money, turning mutual funds from a long-term savings tool into an everyday financial companion.
Ganesh Mohan, Managing Director, Bajaj Finserv AMC said, “Innovation has always been at the heart of our journey. With this launch, we’re taking a bold step towards redefining simplicity and convenience in mutual fund investment. This UPI-linked feature empowers investors to keep their money actively growing while retaining instant access for everyday needs. By bridging the gap between traditional investing and daily money management, we’re enabling smarter financial decisions without compromising flexibility. Our vision is to make mutual funds seamlessly integrated into modern life—accessible, agile, and aligned with today’s pace.”
Since the launch of its first scheme in June 2023, Bajaj Finserv AMC has grown significantly in both size and scope with total AUM of Rs. 28,814.16 crore (as on 30th Sept, 2025). The fund offers diversified range of products and currently has 17 active schemes (8 Equity, 5 Debt, and 4 Hybrid), along with 5 passive schemes.
Source: SBI | Data as on 30th September 2025
