The product campaign highlights three flagship funds:
FinTech BizNews Service
Mumbai, 23rd June 2025: Motilal Oswal Asset Management Company (MOAMC), India’s dedicated equity-focused fund house, today announced the launch of its integrated brand campaign titled “The Growth Managers” — a strategic initiative that showcases its dedicated approach to building high- quality, growth-oriented equity portfolios for Indian investors.
As India’s mutual fund industry continues its steep growth trajectory with assets under management (AUM) surging from about Rs15 lakh crore to over Rs72 lakh crore in the last decade, Motilal Oswal AMC has carved out a differentiated space by staying exclusively focused on equities. The AMC has leveraged its decades of equity research and disciplined investment philosophy to deliver long-term outcomes for investors.
While the mutual fund industry witnessed a 36% rise in folios over the past year, Motilal Oswal AMC grew exponentially, with a 218% increase, nearly seven times the industry growth rate. This surge reflects a rising investor preference for focused, research-backed, equity-driven solutions.
At the heart of the brand campaign lies a core belief:
“High Quality. High Growth — Benefit from Both.”
This philosophy drives MOAMC’s approach of identifying businesses with consistent earnings, strong
leadership, and sound valuations, while maintaining prudent risk management. The result is a suite of
portfolios built with care, conviction, and clarity.
The product campaign highlights three flagship funds: Motilal Oswal Large & Midcap Fund for a blend
of established and emerging companies, Motilal Oswal Multi cap Fund for balanced diversification
across market caps, and Motilal Oswal Flexi Cap Fund for dynamic, opportunity-driven investing
without cap constraints.
Launching today, the six-week campaign will span digital media, print, and influencer-led storytelling.
The objective is to build deeper awareness around MOAMC’s differentiated offerings and encourage
informed, long-term investing among retail and HNI audiences.
Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services, said:
"This campaign not only appropriates the 'Growth Manager' positioning for our brand but also
highlights three of our flagship funds that reflect the essence of our investment DNA. Through sharp
storytelling and platform-focused rollouts, we aim to build both brand identity and investor
conviction.”
Prateek Agrawal, MD & CEO, Motilal Oswal Asset Management Company, added:
"As an equity-focussed AMC, our commitment has always been to deliver thoughtfully constructed
portfolios built on rigorous research. Our belief is that markets follow sustained earnings growth and
portfolios built with high quality and sustained growth in earnings focus can aim for better outcomes
over a period of time.
India offers several young high-growth spaces which enables the same. High growth focus results in a
portfolio construct which is very different from benchmarks and hence may have differentiated
outcomes vs the index. We believe our positioning and portfolio construct would appeal to long term
investors. While markets can be volatile, our message is clear: High-quality high sustained growth
investing aims to support favourable long term outcomes. Our campaign is about celebrating that
philosophy and the trust that increasing number of investors are placing in us."
