The said campaign ‘encourages individuals to make a different kind of commitment—one that lasts a lifetime, through disciplined investing in mutual funds
FinTech BizNews Service
Mumbai, February 10, 2025: Motilal Oswal Asset Management Company (‘MOAMC’) has launched a
Valentine Day campaign towards educating investors in building financial future with Systematic
Investment Plans (‘SIPs’). The said campaign ‘encourages individuals to make a different kind of
commitment—one that lasts a lifetime, through disciplined investing in mutual funds.
In its latest digital campaign, MOAMC presents a heart-warming yet insightful film that redefines the
idea of commitment, emphasizing the importance of financial security through SIPs. The campaign
film follows the story of two roommates, Prachi and Aashi, as they navigate the excitement of
Valentine’s Day. While Aashi prepares for a romantic evening, Prachi surprises her with an unexpected
commitment—not to a partner, but to her future. She has chosen to invest in a SIP, ensuring financial
stability and long-term growth.
Speaking on the campaign Sandeep Walunj, Group CMO, Motilal Oswal Financial Services Ltd said,
“Love and relationships evolve, but financial security is something you can always count on. Our
Valentine’s Day campaign reinforces the importance of investing early and consistently through SIPs,
ensuring that individuals can fulfil their long-term goals—whether it’s traveling, buying a home, or
achieving financial independence."
Through witty and relatable storytelling, the film encourages young investors to prioritize financial
planning. It highlights SIPs as a simple, stable, and trustworthy way to create wealth over time.
In the past year, Motilal Oswal AMC campaigns have highlighted the importance of financial planning
and SIPs through a series of impactful films. The new campaign follows MOAMC's earlier investor
education campaigns for Republic Day, New Year, Diwali, Raksha Bandhan, and Children's Day.
YouTube Link: https://youtu.be/GDzUrTcUnHo?si=RWa_d5h1Uw0vhL6S
Campaign Credits
Sandeep Walunj, Group Chief Marketing Officer, MOFSL
Abhay Godbole, Head of Creative and Communications Excellence, MOFSL
Milind Khose, Manager - Marketing, MOAMC
Kartik Shinde, AVP – Marketing, MOFSL
