Bank of Baroda Strengthens Customer Awareness on Digital Safety
FinTech BizNews Service
Mumbai, October 8, 2026: Bank of Baroda, one of India’s leading public sector banks, is strengthening customer awareness on digital safety through ‘bob Cyber Veeru’, its cybersecurity mascot for safe banking. Designed as a friendly and trusted guide, bob Cyber Veeru helps customers understand cyber risks and safe digital banking practices through engaging, easy-to-understand advice. The pan-India customer awareness initiative aims to help customers identify, prevent and report digital frauds and adopt safe banking practices through simple, relatable and actionable content. With October being observed as National Cybersecurity Awareness Month, the initiative reinforces the importance of awareness and vigilance as digital banking continues to grow rapidly across the country.
bob Cyber Veeru steps into common scam situations, helping customers recognise warning signs and take the right action. Through engaging formats, including short videos, infographics, quick tips and FAQs, bob Cyber Veeru helps educate customers on common and emerging cyber risks and the precautions they can take to stay protected. Through bob Cyber Veeru’s consistent presence across customer touchpoints, the mascot aims to build stronger recall, encourage safe banking habits and reinforce Bank of Baroda's commitment to customer security. The campaign encourages customers to stay alert, stay safe and to take a moment to verify requests before sharing information, approving transactions or clicking on links.
The campaign addresses a wide range of prevalent frauds, including phishing and fake links, fraudulent KYC-related requests, fake customer care calls, QR code and UPI-relayed scams, screen-sharing frauds and other evolving forms of digital frauds.
Commenting on the launch, Ms. Beena Vaheed, Executive Director, Bank of Baroda said, "As digital banking becomes an integral part of everyday life, awareness and vigilance are important safeguards against cyber fraud. Through bob Cyber Veeru, our aim is to simplify digital safety and equip customers with practical and simple advice to recognise common risks and protect themselves from frauds. Our endeavour is to empower customers with the right knowledge so that they can make informed decisions and bank with greater confidence and peace of mind."
The bob Cyber Veeru campaign is being amplified across the Bank’s branch network, ATMs, website and social media channels, as well as through email & SMS communication, print, outdoor and radio campaigns, and other customer touchpoints.
As part of the National Cybersecurity Awareness Month, Bank of Baroda will also undertake a range of awareness and engagement initiatives, including programmes at educational institutions, employee awareness sessions and recognition of staff members who have played a crucial role in averting cyber frauds.
Through bob Cyber Veeru, Bank of Baroda aims to strengthen customer awareness, encourage greater vigilance and foster a culture of safe and responsible digital banking. As a trusted guide in customers' digital banking journey, bob Cyber Veeru will continue to drive awareness, promote safer banking practices and help customers stay one step ahead of cyber fraudsters.
