18–29 age bracket making up 75% of fitness plan and AI coach subscribers: boAt Crest Data Trend 2025 report; In 2025, boAt Crest users clocked 1 trillion steps - enough to walk 750 million Kms
FinTech BizNews Service
Mumbai, 7 January 2026: boAt, India’s No.1 audio and wearable brand, today released the ‘boAt Crest Data Trend 2025’ report - a comprehensive analysis of user engagement and wellness behavior captured across the boAt Crest platform in 2025. With 80% of consumers in India leveraging healthcare apps or wearable technologies (as per PwC report), this report draws on anonymized and aggregated data from the boAt Crest app.
Key insights:
The AI Generation: Gen Z dominates the digital fitness shift, accounting for 75% of all AI
Coach and fitness plan subscribers on the boAt Crest platform signaling behavior shift
towards guided wellness.
Youth-Driven Vitality: Young India is leading the charge in physical exertion, with the 18–29
age bracket (Gen Z) contributing nearly half (48.3%) of all calories burned nationwide.
The 'Mid-Week Warrior'; Trend: Moving away from weekend-only fitness, Indian users hit
their peak activity levels on Wednesdays, signaling a disciplined mid-week focus on
wellness.
Progress Over Perfection: Users are choosing consistency over intensity; the 20K Step
Challenge emerged as the most popular community event, proving a strong preference for
achievable, realistic fitness goals.
India’s Movement Mix: Walking remains the undisputed favorite exercise (55%), followed
by running (15%) and treadmill workouts (7%). While yoga and indoor cycling each capture
4%, the remaining 15% highlights a shift toward lifestyle-led fitness, including high-intensity
functional training, strength sessions, and sport activities like cricket and badminton.
The companion mobile application for boAt smartwatches functions as a fitness and wellness hub for millions of users, providing an in-depth perspective on how Indians use smart wearables to track and monitor their daily activities, sleep, fitness plans, engage in fitness challenges, and use AI-powered wellness features.
As 2025 saw youth driving intensity and seniors maintaining consistency, boAt Crest users
logged over 6.5 million activity sessions, with the 18-29 age group emerging as the most active,
followed by users aged 30-39. The top five activities were walking (55% of users), running
(15%), treadmill workouts (7%), yoga (4%), and indoor cycling (4%).
With total steps accounting for more than 1 trillion, users aged 18–29 alone have surprisingly
walked the Earth around 4.1 million times. Additionally, daily steps ranged from 4,438 for users
aged 0-17 to 5,794 for those aged 18-29, while seniors aged 60-69 maintained 5,524 steps per
day, underscoring widespread adoption of daily fitness habits across generations.
Reflecting overall engagement trends, users aged 18-29 contributed more than 48% of all
calories burned, generating enough energy to balance nearly 2.5 billion samosas’ worth of
indulgence. With the highest activity and sleep sessions recorded on Wednesday, Indians
show a clear midweek focus on both fitness and rest, while weekends see comparatively
lower activity and sleep.
Amid ongoing debates around a slowdown in India’s wearables market due to feature parity,
the boAt Crest App Trend Report 2025 reveals that more than 75% smartwatch users engaging
with AI-powered features and fitness plans belong to Gen Zs, underscoring strong demand for
intelligent, personalized wellness experiences.
Additionally, community challenges witnessed strong participation, with the boAt Crest app
offering 20K, 60K, 100K, and 150K step goals. As users have the freedom to join any or all
challenges and switch their target each month to match evolving needs, the 20k-step challenge
attracted the highest engagement, contributing 50% of total participation. This indicates a clear
preference in India for realistic and achievable wellness goals over extreme step targets.
Releasing the report, Shyam Vedantam, Chief Product Officer, boAt, highlights, “There is a
clear behavioral shift in how Indians approach wellness. Ai is moving wearables beyond tracking
into understanding - helping users build consistent, achievable habits rather than chase
extremes. From an industry perspective, the future of wearables will be defined by intelligent
personalization, context-aware insights and products that adapt in real time to how people
actually live, move and recover.”
“Our innovation roadmap is centered on using Ai to make wellness more predictive,
personalized and effortless. The next phase of wearables will move from tracking what
happened to anticipating what users need - whether it’s smarter recovery insights, adaptive
fitness plans or context-aware nudges that evolve with behavior. Every product decision we
make going forward is anchored in real user data and long-term habit formation, not short-term
feature cycles.” He added.
