The cross-reward program identifier by Enigmatic Smile, ‘DHONI’ app users will gain access to the extensive benefits of Single.id’s growing retail network.
FinTech BizNews Service
Mumbai: February 19, 2025 - Cricket legend Mahendra Singh Dhoni today officially launched ‘DHONI’ his
new loyalty fan app, offering dedicated fans a unique window into his life. In addition to being rewarded
for their loyalty through access to one of the world’s leading rewards ecosystems, fans will also be
gaining an insider’s view of their idol’s world.
Developed in collaboration with Single.id, the cross-reward program identifier by Enigmatic Smile,
‘DHONI’ app users will gain access to the extensive benefits of Single.id’s growing retail network. These
include rewards on purchases at partner brands across India, as well as the ability to redeem reward
points, cash-back and gift cards from these brands.
The app also offers fans an unparalleled opportunity to get closer to their cricket idol. Registered users
can enjoy exclusive access to never-before-seen videos, personal insights, and behind-the-scenes
moments from Dhoni’s life.
“The DHONI app is designed to give you more value from your everyday spending. You can redeem
rewards across categories ranging from travel & tourism, retail, to fashion and F&B outlets using
Single.id technology. The DHONI app is all about more rewards, more savings, and more benefits. ‘Thoda
aur’ – that’s what every fan of mine deserves and will get on this app,” said MS Dhoni.
“We are honoured to work with MS Dhoni and unveil DHONI to India,” said Bish Smeir, CEO of Enigmatic
Smile, the parent company of Single.id. “DHONI offers fans the double advantage of engaging with their
icon on a day-to-day basis while also collecting free rewards every time they shop.”
“The launch of the ‘DHONI’ app marks a significant milestone for Enigmatic Smile and Single.id in India.
We are thrilled to partner with MS Dhoni to bring his fans closer to their icon, while also enriching their
everyday experiences through our rewards ecosystem. DHONI app not only enables seamless fan
engagement but also offers unparalleled value through our extensive network of partners. At Enigmatic
Smile, we vow to enhance user experiences, and the ‘DHONI’ app is a testament to that vision,” said
Chandra Bhushan, India Head, Enigmatic Smile.
“The launch of the ‘DHONI’ app marks a pivotal moment for Enigmatic Smile and MS Dhoni’s dedicated
fans. This platform goes beyond just offering exclusive content—it creates an immersive experience that
brings fans closer to their hero. By combining advanced technology with a comprehensive rewards
system, we’re empowering fans to engage in a way that truly rewards their loyalty. We’re excited about
the future, as we continue to enhance the app with new features and deeper connections, ensuring that
this journey with Dhoni and his fans only grows stronger,” said Subash Manuel, Director, Enigmatic
Smile.
