The Insurer Introduces Underwriting Rule Engine (URE)
FinTech BizNews Service
Mumbai, October 29, 2025: Buying life insurance is one of the most important financial decisions a
person makes, yet for many, the process often feels complex and time-consuming. Tata AIA Life
Insurance Company Ltd. (Tata AIA), one of India’s leading life insurers, is changing that experience
with the launch of its Underwriting Rule Engine (URE) — designed to make life insurance simpler,
faster, and more transparent for every consumer.
At the heart of URE is a blend of machine learning, Gen AI, and big data analytics that automates the
traditionally slow, paper-heavy underwriting process. When a consumer applies for a policy, URE
instantly analyzes their data, including medical history and lifestyle information, cross-referencing it
against pre-programmed rules to assess risk. Based on this analysis, it generates a real-time risk
assessment and approves or rejects the application, eliminating manual intervention and
significantly speeding up processing.
Additionally, URE uses AI-driven reflexive questioning during tele-medical exams to gather precise
health data, reducing the need for physical tests and minimizing delays. This results in a faster,
smoother, and more efficient experience from application to approval.
Simplifying Life Insurance for everyone
Traditionally, underwriting involved multiple manual steps, medical tests, and long waiting periods.
With URE, Tata AIA has revolutionized the process, ensuring a seamless experience for consumers.
Now, consumers can benefit from:
Faster approvals: Policies can be issued in just a few days.
Less paperwork: Key information and medical details are captured digitally.
Fewer medical tests: Many applications are approved based on simple tele-medical
conversations.
More transparency: Consumers are informed about decisions in real time, building trust and
confidence.
As a result, policy issuance that once took weeks can now be completed within few hours, helping
families get the protection they need — when they need it most.
Enhancing trust through data and innovation
Tata AIA’s approach combines the power of data with the promise of fairness. By drawing insights
from secure internal and external data sources, the company ensures that each decision is based on
facts, not assumptions. This helps make the process more consistent, while also safeguarding
consumers from delays, errors, or excessive medical requirements.
The outcome is a system that not only improves how fast consumers are insured, but also how
confidently claims are processed later — ensuring smoother experiences at every step of the
journey.
Commenting on the same, Sanjay Arora, Chief of Operations, Tata AIA Life Insurance, said: “TATA
AIA is steadfast in its commitment to driving innovation, prioritising consumer-centricity, and
achieving operational excellence, setting new benchmarks in the insurance industry. The introduction
of the Underwriting Rule Engine marks a significant leap in our digital transformation, enabling
faster, more consistent, and scalable underwriting decisions, aligned with our core philosophy of
consumer obsession. This initiative also reflects our commitment to best-in-class consumer service,
demonstrated by our claim settlement ratio and industry-leading persistency across four of five
persistency cohorts.”
Commitment That Goes Beyond Technology
Along with this innovation, Tata AIA continues to lead the industry in consumer trust and reliability.
In FY 2024–25, the company achieved an Individual Claim Settlement Ratio of 99.41%, ensuring
timely financial support for policyholders and their families. Tata AIA also ranks #1 in four out of five
Persistency cohorts, proving that consumers stay with the brand for the long term.
