IEPFA To Enhance Investor Education By KMB's Phygital Reach


IEPFA Signs MoU with Kotak Mahindra Bank to step up Investor Awareness


The collaboration will see IEPFA’s curated investor education content being prominently featured on Kotak Mahindra Bank’s ATMs, kiosks, websites, mobile apps and social media platforms.

FinTech BizNews Service

Mumbai, April 28, 2025: In a significant move to enhance investor education and protection, the Investor Education and Protection Fund Authority (IEPFA), under the aegis of the Ministry of Corporate Affairs, Government of India, has signed a Memorandum of Understanding (MoU) with Kotak Mahindra Bank Limited (KMBL), one of India’s premier financial institutions. This strategic partnership aims to amplify the dissemination of critical investor awareness messages through Kotak Mahindra Bank’s extensive physical and digital network across the country.

The collaboration will see IEPFA’s curated investor education content being prominently featured on Kotak Mahindra Bank’s ATMs, kiosks, websites, mobile apps and social media platforms. Digital banners, short films, and educational videos produced by IEPFA will be showcased to raise awareness on responsible investing, financial fraud prevention, and the protection of investor’s rights.

This initiative is designed to be rolled out during the current financial year 2025-2026, with no financial obligation on IEPFA. The partnership leverages Kotak Mahindra Bank’s widespread domestic presence of 2000+ branches and 3000+ ATMs, ensuring impactful outreach to diverse segments of the population.

Under the leadership of Smt. Anita Shah Akella, CEO of the Investor Education and Protection Fund Authority (IEPFA) and Joint Secretary in the Ministry of Corporate Affairs, IEPFA continues to drive innovative collaborations for financial empowerment. Smt. Samiksha Lamba, Deputy General Manager, IEPFA, and Mr. Vishal Agarwal, Senior Vice President and Head at Kotak Mahindra Bank, exchanged the Memorandum of Understanding (MoU), reinforcing trust in our financial ecosystem.

Since its inception, the IEPFA has conducted several Investor Awareness Programmes aimed at increasing financial literacy and empowering investors to protect themselves from financial fraud.


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