Boost To Wedding Tourism


The Indian wedding industry is worth approximately $130 billion, which is nearly double the size of the US but marginally less than the size of the Chinese wedding industry; The global wedding Industry is expected to grow at a CAGR of 12.7% from 2024 to 2030


FinTech BizNews Service

Mumbai, March 24, 2025: Development and promotion of tourist destinations and products, including wedding tourism is undertaken by the respective State Government/Union Territory Administration. The Ministry complements the efforts of States/UTs by promoting various tourism products of the country, including wedding tourism through various initiatives.

The Ministry of Tourism launched a promotional campaign "India says I do" which aims at showcasing India as a premier wedding destination on the global stage. The campaign aims to leverage digital marketing, website, social media campaigns, influencers, offline and online activations.

The Ministry of Tourism in collaboration with Department of Tourism, Government of Rajasthan and Federation of Indian Chambers of Commerce and Industry (FICCI) organized the ‘Wed in India’ expo alongside the Great India Travel Bazaar at Jaipur on 5th May 2024. The event was attended by wedding planners from India and abroad, State Governments, media, international and domestic tour operators and event management companies.

Registration of marriages is dealt by the local administrations in various States and Union Territories.

This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a written reply in Lok Sabha today.

The global wedding Industry is estimated to be around  $182.56 billion in 2023, and is expected to grow at a CAGR of 12.7% from 2024 to 2030. Some factors that are contributing to the growth of the wedding services market include: (a) higher disposable incomes (b) changing  consumer preferences (c)  shift toward more personalized and elaborate celebrations, (d)  influence of celebrity weddings which makes people want to show off  and (e) evolution of wedding fashion and bridal industry. 

The Indian wedding industry is worth approximately $130 billion, which is nearly double the size of the US but marginally less than the size of the Chinese wedding industry. India is the world’s largest wedding destination, with 80lakh –1 crore   weddings taking place annually. The wedding industry is the second largest industry in India, after food and groceries and expected to grow 3.7 times in next 5 years. A big driving factor is our emotional bonding with wedding , which makes us spend beyond our means and the fact that 54% of Indian population is under 30. Weddings in India are detailed  and characterised by multiple  ceremonies and spending. Some of Bollywood’s famous romantic movies are based on Indian weddings only. The industry spurs consumption in categories like jewellery , apparel, catering, hospitality, travel and indirectly benefits autos and electronics and paints. Luxury weddings at exotic locations continue to show off  Indian opulence. The average expenditure on an Indian wedding is $15,000 and is usually twice that of on education.

The uptick of all this is weddings boost Aggregate Demand in Economy like anything in multiple Industry segments.  A recent Industrialist family wedding expenses was around $600 million and was criticised for opulence. But, we think the positives outweigh the negatives like anything as the spending in wedding is earning of some who in turn spends a part of it and a chain of spending creates demand in the economy as a whole. Any slowdown in Aggregate Demand , if any, gets wiped out by the onset of the big fat Indian weddings starting November.

Indian Chamber of Commerce as an Industry body think that ‘Wed in India’ floated by our honourable Prime Minister in India is a great idea and we need to promote India and its exotic places as great locations for Indian and global weddings. What do you think?

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