Nationwide Campaign 2.0 embodies 'Whole of Government' approach by bringing all stakeholders on one platform
FinTech BizNews Service
Mumbai, 1 November, 2023: To enhance ‘Ease of Living’ of Central Government pensioners, Department of Pension & Pensioners’ Welfare has been promoting Digital Life Certificate (DLC) i.e. Jeevan Pramaan extensively. In 2014, submission of DLCs using biometric devices was commenced. Subsequently, the Department engaged with MeitY and UIDAI to develop a Face Authentication technology system based on Aadhar database, whereby it is possible to submit LC from any Android based smart phone. As per this facility, the identity of a person is established through face authentication technique and DLC gets generated. This breakthrough technology, launched in November 2021, reduced the dependence of pensioners on external bio-metric devices and made the process more accessible and affordable to masses by leveraging smartphone-based technology.
With a view to spread awareness amongst all the Central Government pensioners as well as the Pension Disbursing Authorities for use of DLC/Face Authentication technology to submit Digital Life Certificate, DoPPW launched a nation-wide campaign in the month of November 2022 in 37 cities through-out the country. The Campaign was a huge success with more than 35 lakh DLCs of Central Government Pensioner issued. A Nation-wide Campaign is now being held from 1st to 30th November, 2023 in 500 locations in 100 cities across the country, targeting 50 lakh pensioners in collaboration of 17 Pension disbursing banks, Ministries/ Departments, Pensioners’ Welfare Association, UIDAI, MeitY.
Union Minister for Personnel, Public Grievances and Pensions, Dr. Jitendra Singh will be officially launching the Nationwide DLC Campaign 2.0 at 11.00 am on 02nd November 2023 through Press Conference, to be held at National Media Centre, Raisina Road, New Delhi. The representatives from Ministries/ Departments, Pensioners Welfare Associations and 17 Banks will be present during the launch event. A large number of pensioners are likely to submit their Digital Life Certificate through Face Authnetication Technique on the day.
With a view to ensure that the benefit of digital modes of Life Certificate submission reaches pensioners in the remotest corners of the country and also benefits super senior/ sick / incapacitated pensioners, a comprehensive Circular with detailed guidelines has been issued defining roles and responsibilities of all the stakeholders which includes Ministries/ Departments of Government of India, Pension Disbursing Banks and Pensioners’ Associations. These guidelines include nomination of nodal officers by the stakeholders, for the Campaign, spreading awareness / providing due publicity to DLC-Face Authentication technique through banners/posters placed strategically in offices and bank branches/ ATMs, use DLC/Face Authentication technique as far as possible where Doorstep banking services are availed, equipping dedicated staff at bank branches with an Android phone to use this technology when pensioners visit the branch for submission of Life Certificate, holding of Camps to enable pensioners to submit their DLCs without delay and home visit in case of bed ridden pensioners
The Pensioners’ Welfare Associations have also been sensitized to hold camps for pensioners for DLC submission. The officials from Department of Pension & Pensioners’ Welfare will be visiting major locations through-out the Country to assist pensioners in use of various digital modes to submit their Life Certificates.
The Department of Pension and Pensioners’ Welfare will be putting all efforts to make this Campaign a grand success throughout the country.
