The partnership is to expand Life Insurance Accessibility
FinTech BizNews Service
Mumbai, May 22, 2025: Aditya Birla Sun Life Insurance Company Limited (“ABSLI”), the life insurance subsidiary of Aditya Birla Capital, India’s leading, well-diversified financial services provider has partnered with Equitas Small Finance Bank, a leading Small Finance Bank. The collaboration aims to enhance financial protection by making ABSLI’s comprehensive suite of life insurance solutions accessible to the bank’s customers serviced through its expansive branch network.
Strengthening organizational commitment to financial inclusion and long-term security, this partnership aims to enable the bank’s customers to seamlessly integrate life insurance into their financial planning ensuring protection, wealth creation and post-retirement security.
Aditya Birla Sun Life Insurance has a suite of best-in-class products and services across protection, savings, retirement, that are aligned with the unique needs and aspirations of Indians across the corporate sector as well as rural India.
This collaboration, opens a range of opportunities for both new and existing bank customers to access ABSLI's diverse product offerings tailored to their life stages, including the recently introduced protection and savings offerings like Salaried Term Plan, Nishchit Aayush Plan, Assured Savings Plan etc.
Mr. Kamlesh Rao, MD & CEO Aditya Birla Sun Life Insurance said, “At ABSLI, we believe in empowering individuals with the right financial solutions for every stage of life. Our partnership with Equitas Small Finance Bank will help us extend our insurance expertise to more customers, ensuring they have access to robust financial protection that aligns with their aspirations. Moreover, this partnership will enable ABSLI to further expand the arch of financial inclusion and align its efforts with the industry agenda of Insurance for All by 2047."
Commenting on the partnership with Aditya Birla Sun Life Insurance, Mr. Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank, said, “Equitas Small Finance Bank believes in building strong partnerships that deliver greater value to our customers. To add to our range of saving products across segments, we collaborate with third-party providers to offer insurance cover to our customers through open market architecture. ABSLI and Equitas will offer products that encompass diverse plans that range from protection, savings, endowment and ULIP. We hope this tie-up will enable our customers to access the depth and range of financial services without any hassle”.
Key features
I. Leading Small Finance Bank: Equitas Small Finance Bank is a key player in India’s banking sector, catering to individuals, small businesses, and underserved communities.
II. Simplified Access to Insurance: Customers can now avail of ABSLI’s life insurance products directly through Equitas Small Finance Bank’s extensive branch network, making the process hassle-free.
III. Wide Range of Insurance Solutions: Equitas Bank customers will gain access to ABSLI’s life insurance products, covering protection, wealth creation, and retirement planning.
IV. Reaching the Underserved: With a strong presence in semi-urban and rural markets, Equitas serves millions of customers who previously had limited access to formal financial services.
