It returns with exclusive offers on everyday essentials, premium brands and attractive UPI rewards
FinTech BizNews Service
Mumbai, October 14, 2026: AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank, announced the eighth edition of its flagship AU Heart to Cart Shopping Festival 2026, running from October 11 to November 10, 2026. The month-long celebration spans the festive window from Navratri and Dasara/Dussehra through to Diwali, the time of year when consumers are most engaged in shopping and purchasing. It brings customers savings and rewards on AU Credit and Debit Cards, UPI payments through the AU 0101 Mobile App, banking and loan products, and merchant payment solutions.
Built around the theme ‘Festive Offers So Good. No Reason to Hold Back’, AU Heart to Cart Shopping Festival 2026 covers everyday and festive spends in a wide range of categories.
AU Credit or Debit Cardholders can access offers across:
Premium shopping, with more value
AU SFB has partnered with 35 luxury and premium brands, enabling AU Credit and Debit Cardholders to avail a 10% instant discount of up to Rs2,500 at participating outlets of each partner brand, subject to applicable terms. Participating brands include Giorgio Armani, Emporio Armani, Armani Exchange, Bottega Veneta, Coach, Ferragamo, Hugo Boss, Jimmy Choo, Michael Kors, Tod’s, Tory Burch and Tumi, among others.
Rewards through Mobile App (AU 0101)
Customers can also save and earn rewards through the AU 0101 app across UPI transactions, bill payments, mobile recharges, travel bookings, gift cards and OneTrack, along with select benefits from brands such as Swiggy and Zepto. The highest UPI spender on AU 0101 will stand to receive a complimentary couple’s trip to Goa, subject to applicable terms.
Benefits beyond shopping
The festival also extends to customers planning larger purchases and financial commitments, with eligible benefits across home loans, vehicle loans, personal loans, gold loans and loans against property.
For business customers, AU SFB is offering benefits across AU QR, Soundbox and POS solutions. Top customers with the highest collections through AU QR will also stand to receive a complimentary vacation.
All festive offers are subject to applicable eligibility criteria, transaction thresholds, validity and terms and conditions. Complete details are available through the AU Offers website, AU 0101 App and branches
Yogesh Jain, Deputy CEO, AU Small Finance Bank, said, “At AU SFB, we endeavour to bring meaningful value to our customers throughout the year. During the festive season, when every family celebrates in its own way, we make that value go further through savings on everyday needs, shopping, travel and gifting, as well as select premium experiences. By bringing together a wider range of brands, categories and benefits, we aim to make celebrations more rewarding and relevant for customers from all walks of life.
The eighth edition of AU Heart to Cart Shopping Festival 2026 reflects this approach. From everyday payments and UPI transactions to travel, shopping and premium purchases, it offers customers greater choice and value across the many ways they celebrate. Our aim is simple: to help customers make the most of the season and add a little more joy to celebrations with their loved ones.”
