Dinesh Khara: "Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand's ethos.”
FinTech BizNews Service
Mumbai, 29 October, 2023: The State Bank of India has announced its collaboration with cricketing legend Mahendra Singh Dhoni, as the bank's official Brand Ambassador. MS Dhoni‘s remarkable capacity to maintain composure in stressful situations and his renowned ability for clear thinking and rapid decision-making under duress makes him the ideal choice that resonates with SBI, to connect with its customers and stakeholders across the country. As the brand ambassador of SBI, MS Dhoni, will play a pivotal role in various marketing and promotional campaigns. This association symbolizes the bank's commitment to forging deeper connections with its customers, reflecting the values of reliability and leadership.
State Bank of India is the largest commercial bank in terms of assets, deposits, branches, customers, and employees. It is also the largest mortgage lender in the country which has so far fulfilled the home buying dreams of over 30 lakh Indian families. Dinesh Khara, Chairman, SBI said, "We are pleased to onboard MS Dhoni as Brand Ambassador of SBI. Mr. Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand's ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication."
