Celebrating Confident Financial Choices with #KahoEMIKoHaan
FinTech BizNews Service
Mumbai, 26 February 2026: Home Credit India, a leading consumer finance company, today announced the launch of its new brand campaign - #KahoEMIKoHaan. Rooted in the vibrant spirit of Holi and anchored in the brand’s philosophy of #ZindagiHit, the campaign seeks to transform India’s emotional relationship with credit from hesitation and doubt to confidence and smart financial choices.
At the heart of #KahoEMIKoHaan lies a culturally resonant insight - while Indians celebrate Holi by embracing colours without restraint, they often pause and second-guess themselves when it comes to taking financial decisions like opting for an EMI or loan. Through this musical campaign, Home Credit India encourages consumers to view credit not as a burden, but as a thoughtful enabler of aspirations – empowering them to say ‘yes’ to progress without guilt or self-doubt.
The campaign is LIVE across digital platforms, including Home Credit’s social media channels on YouTube, Facebook, Instagram, X, LinkedIn.
Campaign Storyline
Set against the backdrop during the onset of Holi, with deeply relatable lines that capture the rhythm of a life moving in pauses, where dreams feel incomplete, the wallet feels a little light, and even the colours of the heart seem to fade under everyday financial constraints. This vibrant canvas is intercut with everyday moments of hesitation — a man struggling with his ageing scooter, a young woman disappointed when her phone glitches while recording a festive reel, siblings pausing at the payment page of a college admission form, and a newly married couple silently stepping away from a dining table they admire online after seeing its price.
As festivities continue around them, their internal pauses grow more evident. Dreams remain alive — but uncertainty holds them back. In this interplay between celebration and restraint emerges a powerful realisation: life does not stop, and aspirations do not fade — only hesitation stands in the way.
The emotional shift begins subtly. A Home Credit notification lights up a screen. A banner outside a two-wheeler showroom catches someone’s eye. A few taps on the Home Credit app replace doubt with reassurance. Small decisions turn into confident choices.
What follows is a colourful transformation — Holi selfies captured on a new phone, a joyous ride on a new scooter, siblings celebrating an admission milestone, and a couple setting up their new dining table while sharing gujiyas with neighbours. Across these journeys, Home Credit remains a quiet yet reliable enabler, reinforcing that choosing EMI can be a smart and responsible step toward fulfilling aspirations.
The film culminates in a shared Holi celebration, bringing together all characters in a vibrant montage of colour, joy and confidence — underscoring a simple message: saying ‘yes’ to EMI can be saying ‘yes’ to life’s progress.
Speaking on the campaign, Ashish Tiwari, Chief Marketing Officer, Home Credit India, said: "Holi symbolizes and celebrates freedom, colour and togetherness, and we wanted to bring the same spirit into how people perceive financial decisions. With #KahoEMIKoHaan, we are extending the confidence to the emotional hesitation surrounding EMIs and loans, and repositioning credit as a confident, responsible choice that helps people move forward in life. Our aim is to empower customers to say ‘yes’ to their aspirations – whether it’s upgrading smartphones or home appliances, buying a two-wheeler, or planning for bigger aspirations. At Home Credit India, we remain committed to offering simple, transparent, technology-led and accessible financing solutions that empower customers to achieve their aspirations and make their #ZindagiHit."
With #KahoEMIKoHaan, Home Credit India reiterates its commitment to making credit easy, inclusive and stigma-free across all segments of the society. The company empowers over 2 crore customers through a nationwide network of around 53,000 points-of-sale (PoS) across 625 cities, helping them meet immediate and long-term goals through its diverse offerings such as the Ujjwal EMI Card, Consumer Durable Loans, Personal Loans, Two-Wheeler Loans and Loan Against Property.
