The rebrand is part of a diversification beyond wallet infrastructure and into holistic custody and wallet solutions
FinTech BizNews Service
Mumbai, 18 October 2023: Liminal Custody Solutions (Liminal), the fastest-growing digital asset custody and wallet infrastructure provider in the APAC and MENA region, has today announced a significant rebranding initiative that underscores its commitment to innovation, excellence, and customer-centricity. This strategic move aims to reshape and elevate the brand’s identity, ushering in a new era of secure, compliant, and automated digital asset custodial solutions.
Positioning the company as a "custody and wallet expert", the rebranding signifies Liminal's expansion beyond wallet infrastructure. This exercise ensures that the brand remains at the forefront of digital asset custody, delivering enhanced services to clients and partners. With its new outlook, Liminal has dedicated itself to building comprehensive layers that encompass compliance, security, and regulatory readiness.
Commenting on the new look, Mahin Gupta, Founder of Liminal, said, "We anticipate a mature, compliant, and standardized web3 ecosystem across the APAC and MENA regions, which will attract institutions to build on Web3. This rebrand aligns with our long-term vision of offering secure, compliant, and efficient custody solutions. Every aspect of our roadmap reinforces this commitment. We are now better positioned to serve this mission by offering improved services and demonstrating our dedication to a compliant, secure, and innovative web3 ecosystem."
The redesigned website, in particular, will adopt a more product-centric approach, enabling customers to access vital information swiftly while adhering to web3 design standards that aim to deliver a more meaningful B2B/SaaS experience. This strategic approach ensures a seamless transition for existing customers, emphasizing trust-building and continuous satisfaction.
With expectations of faster regulatory clarity in the APAC and MENA regions, the company is set to launch regulated custody operations in four regions in the next quarter, providing businesses with a secure, compliant, and regulated custody layer. This will enable businesses to focus on delivering the promises of web3 to end users.
Further sharing upcoming expansion plans of the company, Gupta added, "We are poised for expansion and engagement, with a particular focus on APAC and MENA regions. Currently, we are looking at Hong Kong, Indonesia, Abu Dhabi, Dubai, Nigeria and Taiwan. Our dedicated local teams will be delivering tailored solutions and building business relationships within these markets."
