India’s Trending Investment Themes In 2024
FinTech BizNews Service
Mumbai, April 8, 2024: Fello. Launched in 2022, Fello is India’s renowned rewarding savings app where users can earn 5x returns and rewards just by saving in safe and secure assets. Fello is striving to be the largest Prize Linked Banking app in India. The company aims to make finance fun and rewarding, thereby helping India’s youth build better financial health.
Fello’s Highlights:-
- Onboarded over 500k users
- 100k users have grown their savings by 15.5%.
- Fello aims to onboard over 2 million users by June 2024
- Raised a total of $5M from various global investors
- Seed round: $1M
- Pre-Series A round: $4M
- Investors include Courtside Ventures, Entrepreneur First, Y Combinator, Upsparks, Dexter Angels, JITO Angels, and notable individuals like Kunal Shah (Cred), Lalit Keshre (Groww), Bala Parthasarathy (Freo), and Ashneer Grover (Ex-BharatPe)
- Presently, Fello has a user base of over 5,00,000 people with 72 percent of customers coming to the platform organically
- Specialities: investment management, personal finance, gaming, savings, mutual funds, and stock market.
These numbers highlight Fello's rapid growth in user acquisition, substantial savings growth among users, the value of rewards distributed, and the significant investments secured to support its expansion and development.
Manish Maryada, the Founder and CEO of Fello, India’s leading rewarding savings app, boasts a dynamic journey in fintech, propelling startups from inception to exponential growth.
Manish Maryada has shared insightful updates on the important aspects of investments.
As we peek into the future of the investment landscape in 2024, India is expected to maintain its role as a
pivotal player. Amid the country’s exponential economic trajectory, Indian investors will consistently be
presented with an array of disruptive and potentially lucrative investment opportunities. The optimism in
the investment landscape lies in India’s active strides to solidify its position as the fastest-growing
economy, with its GDP expected to grow at 6.5% in FY 24-25, as per a report by Morgan and Stanley.
Against this promising economic backdrop, it becomes imperative for investors to capitalize on emerging
themes for robust investment decisions. Based on current market conditions and changed investment
sentiments, 2024 will be fuelled by India’s new-age populace, namely millennials making active shifts in
their saving attitudes. Driven by digital transitions, Indian millennials are looking forward to escaping
conventional investment themes, to rekindle with saving options that are both innovative and rewarding.
New Age Investments- Prize-Linked Savings (PLS)
Prize-linked savings (PLS) is an engaging spin on traditional savings that offers investors the opportunity
to be rewarded for healthy saving habits. This innovative blend of savings and rewards perfectly
capitalises on the Indian millennial’s enthusiasm for winning prizes, offering them a fresh outlook on
savings, rewards, and financial stability.
To put it simply, within the PLS framework, whenever a user engages in healthy saving behaviours, they
are offered tickets or coupons, which they can use to enter lucky draws or games organised by the
respective financial institution, thus getting an opportunity to periodically win prizes offered by the
institution.
Financial institutions that work under the PLS model add a layer of periodic rewards to sweeten the
returns that investors get on their savings. Charting a new course in India’s savings landscape, PLS is
rooted in the very essence of enhanced returns on savings, by weaving in the prospect of rewards.
Spin on Gold - Digital Gold
Gold as an investment asset has been the go-to option for the Indian populace for generations. Gold has
historically been more than just an investment option, it has been a sentiment that has been passed down
from one generation to another. Having been successful in delivering double-digit returns when invested
for the prolonged term, Gold has undoubtedly been the safest investment option amid the fluctuations in
the stock market.
However, with the recent generation of investors seeking more digitised solutions, the rise of Digital Gold
has been exponential. Diligent investors looking for consistent, stable, and high-quality returns have
recognised the potential of investing in digital gold since fintech platforms allow investors to lease their
gold and secure the golden opportunity to earn lucrative interests upwards of 15%. Furthermore, with
every unit backed by 24 karat 99.9% purity gold and transactions taking place online at market rates,
investing in digital gold is much more cost-effective and efficient.
Real Estate but Make it in Metaverse
For a long period, real estate has been an attractive investment option to build generational wealth.
Fuelled by rampant urbanisation, capital formation and steady appreciation of property prices, investors
have actively explored investment opportunities across diverse real-estate segments. Additionally, the
increased interaction between fintech platforms and real estate has simplified the investment process,
allowing investors to virtually partake in high-yielding real-estate opportunities.
Taking it a step ahead, investing in virtual real estate within the metaverse is emerging as a frontier for
digital asset investment. One can invest in metaverse land via the transfer of Non-Fungible Tokens
(NFTs), which are unique digital identifiers recorded on blockchain, to certify ownership.
Investing in this new digital asset has been reported to be quite lucrative, as the average prices have
increased by a factor of over ten in just the past year.
Final Thoughts
As investors head on to 2024’s financial adventures, the landscape of investment will move beyond
conventional instruments. From PLS programs, Digital Gold to Real-Estate in Metaverse, new-age
savings tools have emerged as invaluable in fostering a refined culture of investments amongst tech-
savvy savers in India.
