"The recent price fluctuations—peaking at Rs 99,500 as on 22nd April 25 and now down to Rs 95,000—have only reinforced buyers' confidence in gold as a strong investment. Today, we observe two types of customers: those purchasing in the Rs 50,000 to Rs 5 lakh range, drawn to the festive rush, and high-value buyers investing Rs 10–15 lakh, who plan and book their selections days in advance to buy during the Muhurat. With the drop in gold prices, the number of customers has notably increased, contributing to an impressive total sales figure of Rs 20,000 crore today. Furthermore, as the wedding season kicks off during Akshaya Tritiya, demand is expected to rise significantly in the coming days."

Additionally, Rokde emphasized the increasing demand for lightweight jewelry. "There is a noticeable shift towards lightweight designs, particularly among younger buyers and those looking for everyday wear. These pieces offer the elegance of gold while remaining accessible in terms of pricing, making them an appealing choice amidst fluctuating rates."