IndusInd Bank Brings Hyper-Personalized Banking Experience to Over 15 Million Retail Banking Customers with ‘INDIE’ App
FinTech BizNews Service
Mumbai, June 05, 2025: IndusInd Bank has extended its hyper-personalized financial super-app, ‘INDIE’, to all existing retail banking customers, targeting the migration of over 15 million accounts onto the platform. Designed to deliver a future-ready, secure, and comprehensive banking experience, INDIE integrates savings accounts, fixed deposits, loans, credit cards, mutual funds, and a range of other services into a single, unified digital interface, enabling a seamless and enhanced banking journey.
INDIE combines enhanced security with the ability to perform everyday banking transactions through a fully digital, branchless onboarding process, featuring industry-first innovations such as the Numberless Debit Card, Virtual Single-Use Card, and Dynamic ATM PINs. With over 1.4 million new accounts and a 50% monthly active user rate—well above the industry average of 40%—INDIE showcases its strong functionality and growing appeal to customers seeking a modern, personalised and a streamlined banking experience.
Ms. Charu Sachdeva Mathur, Head – Digital Banking & Strategy (Existing Business), IndusInd Bank, “We are pleased to extend INDIE to all our existing retail banking customers, offering them a truly hyper-personalized and secure banking experience. Our commitment to innovation is reflected in industry-first features like the Numberless Debit Card and Virtual Single-Use Card, enhancing security while delivering unmatched convenience. With INDIE, we aim to create a future-ready digital banking ecosystem that caters to the evolving needs of our customers, ensuring they have access to a comprehensive range of services at their fingertips.”
Beyond its core banking capabilities, INDIE offers meaningful customer benefits, including up to 3% rewards on select brand and fuel spends, zero forex markup on debit card transactions, and complimentary lounge access. Customers can also leverage smart deposit options, including interest rate-linked savings, auto sweep features, and a flexible line of credit up to ₹5 lakh, tailored to individual financial needs.
The platform’s growing popularity is further demonstrated by its 4.6 rating on the Google Play Store and 4.7 rating on the Apple App Store, positioning it among the top three financial apps on iOS. With more than 17 million downloads on Android and 6.7 lakh downloads on iOS, INDIE continues to strengthen IndusInd Bank’s leadership in delivering next-generation digital banking solutions.
